First of all, this is for video folks. Print and web people, breathe easy. I think.
The instigator of the shirt thing is planning to wear and distribute these shirts at the Adobe booth at NAB next week. Here’s some background, from the Avid-L2 yahoo group:
Premiere is the biggest villain.
You should do a review of Premiere and then you’d see clearly the
frustration. Lots of nice talking points for marketing, but no real
Encore is just as bad as Premiere. It is the only Adobe product that is not
cross-platform. Soundbooth and Audition are decent. Photoshop and AE are
very good. But Adobe only seems to care about selling suites, and not how
good/bad an individual product is. As long as they are selling well, they
could really care less about the issues that face editors every day. I
haven’t called Premiere “Pro” in quite some time. In fairness to Adobe, two
years ago at NAB a group of us called “Make It Pro” met with senior
management at NAB. They listened intently and upper management followed up
quite a bit, but the product manager of Premiere NEVER did. Apparently he
has been too busy with his Master degree in business to properly oversee
Premiere’s development. Not a single thing we discussed was addressed in
The real issue is this: you cannot edit anything with clients over your
shoulder. CS4 is as flaky as a box of Post Toasties. It is not even close
to the stability of Final Cut or Avid. So Avid should be very happy that
Adobe has missed the boat. Sure all the metatdata sounds nice. So did
“dynamic link” but it reality it is totally useless. Avid or Apple have
nothing to fear as far as editing. What I wish is that Premiere would be
dumped completely and then that Adobe might work with Avid and/or Final Cut
to create links with Photoshop, Soundbooth, Illustrator, & AE. AE is a
wonderful product that continues to develop (even though they still don’t
understand fields for previewing and probably never will).
Sadly after all these years, there is NO ONE that “gets” the editor’s point
of view. That’s why I use several programs to achieve what I’ve always
wished one program could deliver. Having been on many different betas, and
even an employee dealing with 3rd party developers and technical support for
a major NLE company, I feel I can voice my displeasure based on a lot of
experience. Avid is the ONLY software that was designed from the ground up
AROUND the every day editor. I’d bet you would be hard pressed to find a
single manager of product development in this industry who has actually been
a professional editor with client supervised sessions. You know who does?
Avid and Autodesk. It clearly shows in their products.
I was “a professional editor with client supervised sessions” for a bunch of years, and what he is describing gives me the willies. Please fix, Adobe!